Staff Report

NEWPORT NEWS, Va. — Nuekie, a skin care company for people of color, has launched the Nuekie Skin of Color Directory. The exclusive online directory provides women of color with access to the finest skin care services regardless of their location within the United States.

The online resource was created by Eunice Cofie-Obeng, a cosmetic chemist and esthetician, after surveying women of color and learning that many of them could not find a skin care professional who specialized in ethnic skin. She said some women had even been turned away because the skin care professional didn’t know how to treat their skin.

Cofie-Obeng shared that women of color deal with unique skin than white women. This is because there is a significant amount of melanin found in their skin and there are differences in the structure and function of ethnic skin. The directory will help women find skincare professionals experienced with treating common skincare concerns common to women of color, like acne and hyperpigmentation.

Eunice Cofie-Obeng said, “As a woman of color, I fully understand the challenges that we face when it comes to getting professional skin care treatments for our skin. Delivering the best quality skin care to women of color has been a passion of mine for many years. This has been the driving force behind the creation of the directory, as I want everyone to have access to quality skin care.”

The new directory consists of a curated list of highly-qualified skin care professionals, who through a vetted application process, demonstrate their experience and expertise with ethnic skin. Cofie-Obeng said the intention is to help ensure that any directory member has both the knowledge and expertise to deliver the standard of care that many women of color are seeking. The skin care professionals in turn will be able to promote their services to this growing demographic.

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