Essence Dancers from Clark Atlanta University at a football game.
To help women demonstrate confidence during their toughest days, HBCU Dance Corporation, Inc. teamed up with the Tampax and Always Radiant Collection.
The unique collaboration produced the #RadiantDanceOff, a national, online dance competition designed to give dancers at historically Black Colleges & Universities (HBCU) the chance to show off their moves and demonstrate how confidence is the key to feeling radiant any day of the month.
“Menstrual cycles can literally halt a woman’s activities,” said Keelia Brown, founder of HBCU Dance Corporation. “the #RadiantDanceOff contest proves that collegiate women can dance with confidence in any outfit, no matter the conditions.”
According to the 2017 Tampax and Always radiant Collection HBCU campaign survey, four in five black women say they avoid wearing certain types of clothes during their period for fear of leaks. A quarter of black women say they avoid dancing while on their period.
“The #RadiantDanceOff is a perfect avenue to send a message to women everywhere, that you can feel comfortable and confident even during that time of month,” said Brown. “We are encouraging women on campuses across the country to embrace their femininity and fearlessly wear what they want.”
Twenty-two teams representing 22 HBCUs are battling for the top five spots in the #RadiantDanceOff competition.
Fans and alumni cast their votes, through Wednesday, Nov. 15, once per day, for their favorite teams at www.radiantdanceoff.com.
The top five videos with the highest number of eligible votes will be judged to determine the winner.
The winning school will receive $25,000 to benefit the dance team as well as new uniforms designed by Brea Stinson, a Clark Atlanta University alumna and highly sought-after celebrity costume and fashion designer.
Participating universities/teams include: Alabama A&M Dancin’ Divas, Alabama State Stingettes, Alcorn State Golden Girls, Central State Dancing Belles, Clark Atlanta Essence, Delaware State D’elegance, Grambling State Orchesis Dance Company, Howard Univ. Ooh LaLa, Jackson State Prancing J-settes, Kentucky State K-rettes, Lincoln Univ. Blue Flames, Lincoln Univ. Krush Groove, Miles College Golden Stars, Mississippi Valley State Satin Dolls, Morehouse College Mahogany N Motion, Norfolk State Hot Ice, North Carolina Central Eclipse, Prairie View A&M Black Foxes, Savannah State Sapphires, South Carolina State Champagne, Southern univ. Dancing Dolls and Virginia State Essence of Troy.
Founded in 2010, HBCU Dance Corporation uses dance as a way to inspire students to attend (or stay in) college, preferably at Historically Black Colleges & Universities (HBCUs).
Through its college centric dance camps, annual scholarships, mentoring programs, healthy food initiatives and funding assistance services, HBCU Dance Corporation plays an important role in helping female students, ages 12-22, recognize their beauty, strengths and full potential, while helping them identify and achieve their goals in college and beyond.
To learn more about HBCU Dance Corporation, visit www.HBCUDance.com.