Los Angeles (AP) – “Shark Tank” veteran Daymond John will host a livestreamed special aimed at bolstering Black entrepreneurship, with Shaquille O’Neal, Gabrielle Union and Jamie Foxx set to participate.

“Black Entrepreneurs Day” is aimed at providing “guidance and inspiration to the next generation of rising entrepreneurs,” according to Monday’s announcement. It’s scheduled to begin at 7 p.m. EDT Saturday, Oct. 24, on platforms including Facebook, YouTube and Twitter.

While the year has been challenging for many, it’s “also created tremendous opportunities for people throughout this country to rise up to be heard,” John, the CEO and founder of the lifestyle brand FUBU, said in a statement.

Black entrepreneurs and small business owners are eligible to seek a share of $175,000 in grant money contributed by the special’s business sponsors.

Applications for the seven NAACPadministered grants can be filed through Oct. 12 at BlackEntrepreneursDay.com, with recipients to be announced during the live stream.

John plans one-on-one conversations with his guests, who will also include LL Cool J and media magnate and BET cofounder Robert Johnson. Musicians Chance The Rapper and Questlove are set to perform.