The trends suggest that the International CES (formerly the Consumer
Electronics Show) is losing its stature as a start-of-the-year showcase
for the gadgets that consumers will buy over the next 12 months.
The biggest trendsetter in mobile gadgets industry, Apple Inc., stays
away, as it shuns all events it doesn’t organize itself. Apple rival
Microsoft Corp. has also scaled back its patronage of the show. For the
first time since 1999, Microsoft’s CEO won’t be delivering the kick-off
keynote. Qualcomm Inc. has taken over the podium. It’s an important
maker of chips that go into cellphones, but not a household name.
None of this seems to matter much to the industry people who go to the
show, which is set to be bigger than ever, at least in terms of floor
space.
Gary Shapiro, the CEO of the organizing Consumer Electronics
Association, expects attendance close to the 156,000 people who turned
out last year. That’s pretty much at capacity for Las Vegas, which has
about 150,000 hotel rooms. The show doesn’t welcome gawkers: the
attendees are executives, purchasing managers, engineers, marketers,
journalists and others with connections to the industry.
Though some big names are scaling back or missing, there are many
smaller companies clamoring for booth space and a spot in the limelight
for a few days. While Apple doesn’t have an official presence at the
show, there will be 500 companies displaying Apple accessories in the
“iLounge Pavilion.”
Overall, the CES sold a record 1.9 million square feet of floor space
(the equivalent of 33 football fields) for this year’s show. Here are
some of the themes:
SHARPER TVs
Ultra HDTVs have four times the resolution of HDTVs. While this sounds
extreme and unnecessary, you’ve probably already been exposed to
projections at this resolution, because it’s used in digital movie
theaters. Sony, LG, Westinghouse and others will be at the show with
huge flat-panel TVs that bring that experience home, if you have a spare
$20,000 or so.
While the sets are eye-catching, they will likely be niche products for
years to come, if they ever catch on. They have to be really big — more
than 60 inches, measured diagonally — to make the extra resolution
really count. Also, there’s no easy way to get movies in UHDTV
resolution.
“What’s going to be relevant to consumers at the show is the continued
evolution of 3D TVs and Internet-connected TVs,” said Kumu Puri, senior
executive with consulting firm Accenture’s Electronics & High-Tech
group.
BIGGER PHONES
Unlike TVs, new phones are launched throughout the year, so CES isn’t
much of a bellwether for phone trends. But this year, reports point to
several super-sized smartphones, with screen bigger than five inches
diagonally, making their debut at the show. These phones are so big they
can be awkward to hold to the ear, but Samsung’s Galaxy Note series has
shown that there’s a market for them. Wags call them “phablets” because
they’re almost tablet-sized.
ACROBATIC PCs
Microsoft launched Windows 8 in October, in an attempt to make the PC
work more like a tablet. PC makers obliged, with a slew of machines that
blend the boundaries. They have touch screens that twist, fold back or
detach from the keyboard. None of these seems to be a standout hit so
far, but we can expect more experiments to be revealed at the show.
NO HANDS
CES has been a showcase in recent years for technologies that free users
from keyboards, mice and buttons. Instead, they rely on cameras and
other sophisticated sensors to track the user and interpret gestures and
eye movements. Microsoft’s motion-tracking add-on for the Xbox 360
console, the Kinect, has introduced this type of technology to the
living room. Startups and big TV makers are now looking to take it
further.
For example, Tobii Technology, a Swedish company, is at the show to
demonstrate “the world’s first gaze interaction computer peripheral” —
basically a camera that tracks where the user is looking on the screen,
potentially replacing the mouse.
PointGrab, an Israeli startup, will be showing off software that lets a
regular laptop webcam interpret hand movements in the air in front of
it.
Assaf Gad, head of marketing at PointGrab, said that CES is usually full
of hopeful companies with speculative interaction technologies, “but
this year, you can actually see real devices.”