Salon catering to natural hairstyles expands
Written by JESSICA LAMAR   
Friday, 05 October 2007
Sample ImageThe Hylton sisters, Simone and Trudy, are entrepreneurs who have parlayed their focus on promoting natural hair styling for black people into a successful business.

The two sisters, hailing from Long Island, New York, began with one hair salon in Fort Lauderdale in 1997.
The salon, aptly named Natural Trend Setters, catered to a specialty niche.

For ten years, along with motherhood, the sisters, who live in Fort Lauderdale, juggled the business of maintaining their first salon and of opening a second in Delray Beach.

On Sept. 30, Simone, 36, and Trudy, 37, invited friends and family to celebrate the grand opening of their third entrepreneurial effort.

The new hair salon, in Miami, incorporates its merger partner, the Yellow Moon Day Spa, owned by Rick Spence.

“It’s been my dream to have a salon in Miami,’’ Simone said. “My clients have been asking when I will have a salon here.”

Natural Trend Setters’ services comprise a full complement of hair processes and styling: relaxers, weaves, braids, twists and dreadlocks.

Proof of their expertise? Some 40 percent of their clientele are men—recognized as fussy consumers of hair grooming services.

All products used are natural, and include Nairobi, Praises, Heroics, and other holistic brands.

Make-up consultation is also available to provide “total package” styling for those  preparing for a special occasion, or for those intent on maintaining a look in tune with up-to-the-minute hair.

 The Miami salon and Yellow Moon Day Spa, located at 4905 N.W. 7 Avenue, Miami, will also offer holistic massages, manicures and pedicures.

“One of my purposes is to make black women love their natural selves,’’ Simone said. “Natural to me is loving yourself from the inside – which shows on the outside.  Being beautiful from the inside is eating right, getting enough rest and healing your self right.”

Since the debut of their first salon, Trudy and Simone have hosted their own hair shows, toured with Pantene Pro-V, and attended a Tom Joyner cruise fashion show.  Simone, winner of local and national hair competitions, received a National Best Creative Lock Stylist award in Atlanta, Georgia, in 2002.

The two sisters are a mix of what business experts recommend: Simone is creative and artistic; Trudy is business and structure-oriented.

“I work on the liaison between the business and stylists, making sure my staff is always where they need to be,” Trudy said.

The sisters credit their professional team as key elements of the salons’ commercial success: Kima Leyakatlie (Make-Up Artist), Joyce Rosemin (Stylist), Princess (Lock Specialist), Helen Phillips (Manager), and administrative staff, Hazel Barker and Gabrielle Wine.  

What is in the future for Natural Trend Setters upon its tenth anniversary?  The sisters would like to launch their own hair products created with natural ingredients, as well as developing additional salons in major urban areas.

For information regarding Natural Trend Setters’ events, log onto www.naturaltrendsetters.com.

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Photo by Sumner Hutcheson. The Hylton sisters, Simone, left, and Trudy, right, style the hair of radio host Kfoxx, center, from 99 Jamz.
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Last Updated ( Monday, 17 March 2008 )