Miami – A significant aspect of growing a small business is the effective use of social media. In an effort to help entrepreneurs gain the skills and information necessary to create and execute productive Twitter campaigns, Market Hack, the digital marketing training program offered by The Idea Center at Miami Dade College (MDC), presents Tricks of the Twitter Trade with Matt Drink water, Head of Agency Development for Latin America at Twitter’s Miami office.

“This Market Hack Presents Speaker Series is a great opportunity for Miami to learn Twitter’s insider tips and tricks for hugely impactful campaigns,” said Leandro Finol, Executive Director of The Idea Center at MDC.

Tricks of the Twitter Trade will offer in- sight for every entrepreneur, business manager, or non-profit professional interested in launching successful campaigns. As technology continues to change, Drink water will share how Twitter is evolving and how it can best be put to use across industries.

Drink water also will share key strategies on how to use Twitter to effectively convey a message, generate brand awareness, and trigger sustainable growth. He will share how to usher in a new age of dramatically improved customer experiences with conversation on Twitter’s 24/7 trending platform.

Participants will also learn how to use Twitter to maximize the success and im- pact of a marketing campaign. Finally, Drink water will shed light on the future of Twitter and how to prepare for growing trends and applications such as Snap Chat.

The presentation will be followed by a 30-minute interactive Q&A session. Immediately following, the Idea Center will host a special VIP session for Market Hack students and alumni to share an intimate conversation with Drink water.


WHAT: Market Hack Presents Twitter Tricks of the Trade with Matt Drinkwater
WHEN: Monday, April 25, 5:30 p.m. – 7:30 p.m.
WHERE: The Idea Center at MDC, building 8, 5th floor, 315 NE 2nd Avenue
COST: Free CONTACT: For more information, please visit