Staff Report

WEST PALM BEACH, Fla. – All the creative, highly effective marketing initiatives that funnel into the overall plan to keep Downtown West Palm Beach a dynamic, desirable, safe and sound place to live, work or play will be shared this year at the International Downtown Association’s (IDA) 66th Annual Conference & Marketplace.

The prestigious gathering of the world’s leading urban planners and downtown district administrators was set to hear insights and case studies from West Palm Beach DDA Marketing Director, Tiffany Faublas joining a panel of marketing experts at the annual conference held virtually this year.

She will focus on DowntownWPB’s social media consumer focused content, as well as showcase the DDA’s immediate response and shift in tone in response to COVID-19 and national protests.

Her fellow panelists are from Chicago, IL and Des Moines, IA.


The session will identify the components of creating an effective social media content strategy and panelists will offer a variety of approaches to content creation, including sharing examples of their successes and failures. Participants will examine what content model approaches might work best for their district.

Other speakers include Kiana DiStasi, Marketing Director for Chicago Loop Alliance, and Tiffany Tauscheck, Chief Strategy Officer for Greater Des Moines Partnership. Ariella Gibson of the

Chicago Loop Alliance will moderate.

“This conference is an important opportunity to connect with industry leaders in the urban planning space all over the world,” said Teneka James-Feaman, associate executive director of the DDA.


“To speak on a panel in front of all the attendees is a rare opportunity for anyone and the fact that Tiffany was chosen to present with more populous cities just exemplifies the outstanding job she does leading our marketing department.”

The DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature.

For other information about the DDA or Downtown West Palm Beach visit or call the DDA at 561833-8873.