By BARBARA ORTUTAY
AP Technology Writer

NEW YORK (AP) _ Apple, IBM and Japanese insurance and bank holding company Japan Post have formed a partnership to improve the lives of elderly people in the country.

The companies say they hope other countries will follow suit as the world’s population ages. About a quarter of Japan’s population, or more than 33 million people, is over 65, the companies said citing data from Japan’s health ministry.

Apple CEO Tim Cook, IBM CEO Ginni Rometty and Japan Post CEO Taizo Nishimuro announced the deal in New York on Thursday. The program will provide iPads with apps designed to help seniors manage day-to-day lives and keep in touch with family members. IBM will provide cloud services and help create apps to improve seniors’ quality of life, whether that means finding a plumber, keeping in touch with distant family members or remembering to take medications.

Cook said Apple strives to make its products accessible and easy to use, and noted that a many of the company’s recent products have focused on health. Its HealthKit system, for example, lets users share health information such as heart rate or weight with various phone apps to get a more complete picture of the user’s health and fitness level.

Apple Inc. and IBM formed a partnership last year to create mobile apps for a broad range of industries. This has led to the creation of 22 apps so far.