Tired and fed up with Democrats taking blacks for granted and the Republican establishment ignoring them, the founders of a new black Super PAC, New Journey Political Action Committee, (NJP) have vowed to promote and inform black and minority voters of the conservative message and values on key issues.
Formed by James Golden, popularly known as “Bo Snerdley,” Senior producer for the Rush Limbaugh radio show for over 20 years, and fellow black conservative Autry J. Pruitt, NJP’s goal is to increase support for conservative candidates in the 2020 election cycle.
In an interview with the Washington Times, the two founders said that they were “fed up with the racial narratives that the left uses to paint conservatives as bigots and racists, simply because we have a different view of public policy and politics.”
NJP’s Vision Statement states “the Republican identity has been successfully demonized by a relentless 50-year campaign to portray it as a party of ‘white supremacists,’ bigots, and compassionless agents of inequality.”
It continues that this image and narrative — which the Republican party’s political apparatus has largely failed to change — has been orchestrated by the Democratic Party, “executed by their willing accomplices in the mainstream media” and flies in the face of the “record of progress” of blacks and Hispanics under Republican presidents such as Ronald Reagan, George H.W. Bush, George W. Bush and Donald Trump.
Its mission is to establish a “24/7 – 365 messaging and education strategy” to educate black Americans and other minorities on key issues utilizing a variety of communcation strategies and technologies.
The homepage has four excellent radio spots now playing in select markets around the country discussing subjects including failing schools and Democrats’ opposition to school choice and vouchers for poor students.
In reaching out to black voters, any NJP advertising and related media campaign pointing out how the President and Republicans favor, and Democrats oppose, vouchers for poor students to attend private schools would be a big winner.
Last year’s Florida governor’s race is a good example.
As I wrote in this space then, GOP candidate Ron DeSantis received 14 percent of the black vote and 18 percent of the black female vote. Included in the article was a Wall Street Journal column by William Mattox — “School Choice Moms’ Tipped Governor’s race”:
“Believe it or not, Republican Ron DeSantis owes his victory in the Florida gubernatorial election to about 100,000 African-American women who unexpectedly chose him over the black Democrat candidate, Andrew Gillum … in an election decided by fewer than 40,000 votes, these 100,000 black women proved decisive.”
Mattox stated that two words explain DeSantis’ surprising support from black women: “school choice.”
Florida’s over dozen black-owned newspapers would be excellent vehicles for the NJP’s school-choice, illegal immigration, and other messages.
Mr. Golden stated that NJP’s goal, including supporting black conservative candidates for ofﬁce, is to increase the black vote for the president’s reelection in 2020 with a special focus on nine states including Florida, Georgia, Michigan, North Carolina, and Pennsylvania, all of which have signiﬁcant black populations where school choice would be a winning issue.
NJP does not exist in a vacuum.
The Founders also have created a companion site, MAGA.BLACK, as an online destination for “all conservatives. Its homepage sub-heading reads: “Make Black Americans Republican Again” and features a video message from Golden. The site also deﬁnes the term “black conservatives.”
Stating that the Democratic Party has taken the black vote for granted for 80 years, it emphasizes that Black-Americans under President Trump have enjoyed the lowest unemployment rate ever recorded, and adds that “Black Americans deserve a second Trumpterm to deliver more prosperity.”
With NJP and its companion MAGA.BLACK’s strategies, education, and communication efforts, Golden and Pruitt might just tear down the gates of the Democratic Party’s black political plantation.
In addition to the NJP and MAGA.BLACK efforts, which focus on messaging, outreach, and issue education, there is another black political action committee worthy of note — BlakPAC — that compliments those strategies.
It is pro-life, pro-Second Amendment, and pro-school choice. Its mission includes supporting and electing conservative leaders with an emphasis on recruitment of conservative minority candidates.
Chair George Farrell tells this writer that the PAC’s focus has been “boots on the ground” support of conservative Republican candidates.
Farrell noted that in 2018, BlakPAC supported the campaigns of Georgia gubernatorial candidate Brian Kemp, Florida gubernatorial candidate Ron DeSantis, and Florida U.S. Senate candidate Rick Scott, by targeting black independent voters and getting them to the polls. All three candidates won by narrow margins.
With black political groups such as these, the days when Democrats can take 90 percent of the black vote for granted may be numbered — just in time for the 2020 election cycle!
Clarence V. McKee is president of McKee Communications, Inc., a government, political, and media relations consulting ﬁrm in Florida.