aliciakeys-cc-fc_web.jpgMENLO PARK, Calif. (BLACK PR WIRE) — Fourteen-time Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up with Greater Than AIDS to launch EMPOWERED, a new public information campaign to teach women in the U.S. about HIV/AIDS.

Released in the lead-up to National Women and Girls HIV/AIDS Awareness Day, March 10, the ongoing EMPOWERED campaign includes targeted public service ads and community engagement opportunities. 



 

Approximately 280,000 people living with HIV in the U.S. — or about one in four — are women. Women of color have been especially hard-hit, accounting for the large majority of new infections occurring among women in the U.S. 



 

As a force in the global fight against AIDS, Keys has dedicated her work in philanthropy to help bring awareness to the urgency of HIV/AIDS.

 

With the launch of EMPOWERED, she again is highlighting the power of women — as mothers, daughters, sisters, friends, partners and people living with HIV — to change the course of this disease through every day actions. 


 

“When I became aware that women accounted for one in five new HIV infections occurring in the U.S. each year, it shook me to the core and I realized this is an issue we all need to pay attention to,” said Keys. “Whether HIV positive or negative, we all have the opportunity to educate ourselves and make a difference.” 



 

Most HIV infections among American women are a result of heterosexual transmission, and to a lesser extent sharing needles. There has been some recent encouraging news when it comes to women and HIV. According to the U.S. Centers for Disease Control and Prevention (CDC) there was a significant 21 percent decrease in new HIV infections among women in the U.S. between 2008 and 2010.

 

For progress to continue, experts caution efforts that must be sustained.

 

Greater Than AIDS is a leading national public information response focused on the U.S. domestic epidemic, launched in 2009 and supported by a broad coalition of public and private sector partners.

For more information about Greater Than AIDS and the EMPOWERED campaign, as well as to view the video of Alicia Keys conversation with women living with HIV, visit greaterthan.org/empowered