NEW YORK — HTC is updating its flagship HTC One smartphone by giving it a larger screen, better software and more camera features. The original HTC One received good reviews and was named the best smartphone of 2013 at the wireless industry’s premier trade show in Barcelona, Spain, in February.
The phone will be available right away through all the major carriers — and Verizon will get it first in stores. Online orders have started; while most retail stores will get them by April 10. Verizon should already have them in stores. The new phone, officially the HTC One (M8), will cost about $200 to $250 with a two-year service contract, or about $650 without a contract.
Samsung Electronics Co. currently dominates the global smartphone market. Last year, the Korean company had a 31 percent market share compared with Apple Inc.’s 16 percent, according to Gartner. HTC had less than 5 percent.
To break through, HTC plans to emphasize the One’s metal design. Samsung’s phones typically have a plastic back panel, while Apple’s iPhones use glass.
Ben Wood, chief of research at telecoms analyst firm CCS Insight, said the new phone is a “make or break device” for HTC. He said HTC has the advantage of coming out before Samsung’s Galaxy S5 and Sony’s Xperia Z2. The S5 is coming on April 11, while Sony hasn’t announced a U.S. release date yet.
The new One will have a screen measuring 5 inches diagonally, up from 4.7 inches in last year’s model. It will help software improvements designed to anticipate your needs, such as offering lunch recommendations when it’s time for lunch. That will come through HTC’s hub for personalized content, known as BlinkFeed. BlinkFeed itself will be more colorful and will continue to present news, social media updates and other items of interest.
HTC continues its philosophy of steering people away from the megapixel count in cameras, saying that more isn’t necessarily better. Like the original model, the new HTC One has a 4 megapixel rear camera, which is low for high-end smartphones. Instead, HTC focuses on making the individual pixel sensors larger, so that they can capture more light and offer better shots in low-light settings.
The front camera, for selfies, is improved, though – at 5 megapixels, compared with 2.1 megapixels before. The rear camera also has a second lens to capture depth information, which users can use to tweak the focus point in images later.