matthew-beatty-web.jpgMIAMI — The Miami Foundation has announced that Matthew B. Beatty has joined the organization as communications officer.

In his new role Beatty will lead and manage the foundation’s communications strategies and ensure that all efforts are integrated and reflect the organization’s message. 

He will coordinate public relations and marketing content development for the foundation, in addition to managing and growing social media network outreach. 

A key component of his position will be building relationships throughout the community and increasing brand awareness, including crafting the communications approach as the foundation brings stakeholders together to tackle issues in greater Miami.

“We are thrilled that Matthew has joined the team,” said Javier Alberto Soto, president and CEO of the foundation, which has awarded more than $150 million in grants and scholarships in its 45-year history. 

“His extensive communications management experience and public relations work within our community make him a solid fit for the position. We look forward to all Matthew will bring to the Foundation’s outreach efforts.”

Beatty most recently was communications director of Sonshine Communications, Florida’s largest African-American, full-service marketing communications firm, and Black PR Wire, the nation’s first and largest black newswire distribution service.

A native Miamian, Beatty attended The Cushman School, Ransom Everglades School and earned his B.S. in management and M.B.A. in marketing at Florida A&M University’s School of Business and Industry.

Beatty, son of South Florida Times publisher Robert Beatty, has managed public relations outreach for Baptist Health South Florida, the Port of Miami Tunnel, Miami-Dade Chamber of Commerce, Healthy Start Coalition of Miami-Dade, National Environmental Education Foundation and numerous other companies and organizations across the United States.

He is a seminar presenter in Miami Dade College’s Small Business Education Program, speaks on panels regarding marketing strategy, and was named one of South Florida’s 40 Under 40 Black Leaders of Today & Tomorrow by Legacy magazine of The Miami Herald.