MIAMI — Miami Dade College officials joined Estée Lauder Companies on Sept. 30 for a special lighting ceremony to illuminate the Freedom Tower in pink for a second consecutive year to raise awareness of breast cancer. The tower, a Miami Dade College (MDC) facility at 600 Biscayne Blvd., remained bathed in pink lights for five nights.
MDC Wolfson Campus President Madeline Pumariega joined Vivian Calvo, senior manager for Communications at The Estée Lauder Companies and a breast cancer survivor in delivering remarks and flipping the illumination switch, along with several students.
The lighting ceremony is in keeping with a thrust by the company to call attention to breast health.
In 1992, Evelyn Lauder, the firm’s senior corporate vice president, launched The Estée Lauder Companies’ Breast Cancer Awareness Campaign to spread the message about the importance of breast health and early detection worldwide and to raise funds for research. During this month, the campaign will reach millions of people in more than 70 countries.
In 2000, the campaign expanded its efforts and launched a Global Landmark Illuminations Initiative to focus attention on breast health through the illuminations of iconic global landmarks in pink lights during October, Breast Cancer Awareness Month.
These monuments have become international symbols of hope and they continue to empower and enlighten millions of women and men of all ages.
In 2010, the campaign established a new Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 hours,” which included the Freedom Tower.
Photo: Miami’s Freedom Tower