bernadette_morris_1.jpgFORT LAUDERDALE —Bernadette A. Morris, president and CEO of Sonshine Communications and Black PR Wire Inc., was the featured speaker during a meeting and networking event hosted by the National Black Public Relations Society-South Florida Chapter.

She spoke on the topic “The Art of Winning and Retaining Clients” Feb. 1, at Dickey Consulting Services Inc., 1033 NW Sixth St., Fort Lauderdale.

Her firm, Sonshine Communications, was founded in 1993, and is an African-American marketing and communications company.

“It’s our honor to have Bernadette, a 20-year veteran in the industry, share her valuable insights with us,” said chapter President Matthew Beatty, director of communications at The Miami Foundation. “Her presentation will undoubtedly provide great advice for PR and marketing practitioners on how to influence clients and build key business relationships.”

Organized in 2013 by communications professionals in Miami-Dade, Broward and Palm Beach counties, the chapter has quickly established itself as a valuable asset for its members; those gainfully employed, as well as those looking for quality jobs in the PR & marketing fields, a statement read.

One of its recent success stories is chapter member Valerie Goode, a PR executive searching for job opportunities when she joined the group. She credits the South Florida organization’s job leads and network for helping her land a new position as marketing and communications director for Broward County Public Schools.

“BPRS provides real, tangible benefits to its membership,” said Goode. “We empower our members and others to not only improve their skills, but become highly sought-after PR professionals.”

The chapter was recently selected to host the National Black Public Relations Society National Conference; Nov. 6-8. 

Communications Committee Chair Tandaleya Wilder, president of She Got Game Media, said, “As one of the newest chapters in the U.S., we are ecstatic the national board selected us to host the conference. We are committed to putting on a successful event and serving as the go-to job and professional development resource for minority public relations practitioners and communicators throughout South Florida.”

To become a member, or to get more information about the upcoming conference, visit NBPRS-South Florida on Facebook.

The National Black Public Relations Society-South Florida Chapter meets the first Saturday of every month.