After a lackluster response to 2008’s Lessons In Love and departure from the label that gave him his start, The Inc., things were looking less than promising for Lloyd and his smooth falsetto.
But he regrouped and found a home at Polow da Don’s label Zone 4, a partnership with Interscope Records, and the move seems to be paying off with his new album, King of Hearts, with guest appearances from Lil Wayne, Andre 3000 to Chris Brown.
Much of the album’s production is done by Polow da Don. He engineered the infectious hit single Lay It Down, which liberally borrows from Patti Labelle’s classic ballad, Love, Need And Want You, and had the likes of R. Kelly and Young Jeezy hopping on the remix.
But while that song is a winner, the rest of King of Hearts is decidedly uneven: It’s mixed with hit-and-miss songs detailing Lloyd’s attempt to pursue love and passion.
Lloyd has the right recipe with the uptempo tracks Cupid featuring Awesome Jones, and You II; He slows down the pace on smooth ballad Naked. On Be the One, Lloyd measures up well beside fellow crooner Trey Songz, as Jeezy raps on the high-energy track.
But while King of Hearts has songs where Lloyd shows his potential to be R&B’s love doctor, there are others that would derail him from his goal. The singer has a rich and distinctive voice, but he doesn’t sing at full power on Bang!!!!,featuring Titi Boi and Salo, and is overshadowed by Chris Brown on Luv Me Girl, which also includes Vega.
Lloyd’s talent is obvious on King of Hearts. But he still lacks consistency, and that is holding him back from becoming an R&B heavyweight.
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