HOLLYWOOD — The ALS Association Florida Chapter will hold a Walk to Defeat ALS as part of a national campaign to draw attention to amyotrophic lateral sclerosis (ALS) or Lou Gehrig's disease which affects the nerve cells in the brain and spinal cord that control voluntary muscle movement.
The two-mile walk will take place at Topeekeegee Yugnee (TY) Park, 3300 N. Park Rd., Hollywood, Saturday, March 3. Check-in will start at 8:30 a.m. and the walk will begin at 10 a.m.
An ALS Association said the walk raises more than $1 million annually to help the group pay for care and services to Floridians living with Lou Gehrig’s Disease.
The association also announced that it collaborated with the Dunn & Co. advertising agency to produce a public service announcement, Frozen In Time, that illustrates how people with ALS slowly lose the use of their limbs before eventually dying from the disease.
“If you slowly lost the ability to walk, what would you remember about your last steps?” the 30-second PSA asks as it personalizes the reality of an ALS diagnosis – that most patients will lose the ability to walk before eventually succumbing to the disease.
The message is: “Put on your walking shoes, because they no longer can.” The association says it hopes that message will resonate with people of all ages and encourage them to support the walk by forming a team, sponsoring a walker or donating to the cause.
For more information on the Walk to Defeat ALS, call 888-257-1717 ext. 102 or visit walktodefeatals.org. For more information on the ALS Association Florida Chapter, visit ALSAFL.org