caprice-willard_web.jpgEach Tuesday, NBC’s Fashion Star series is letting Macy’s bring exclusive merchandise directly from the TV to customers.

Fashion Star, which features host Elle Macpherson and celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, gives 14 unknown designers the chance to win a multimillion-dollar opportunity to launch their collection in Macy’s and two other retailers.

Each week the designers create new fashions that are critiqued by buyers from each retailer. In the end, one designer will successfully combine fashion and business to become the next Fashion Star. Last week, Macy’s buyer Caprice Willard selected Ronnie Escalante as the lucky designer to have merchandise sold exclusively online and at Macy’s Herald Square. Also beginning that night, customers coast-to-coast could begin purchasing at, while supplies last, looks straight from the Fashion Star runway, such as Escalante’s One-Shoulder Asymmetrical Evening Gown (Black and Red $169).


Photo: Caprice Willard