Miss CleoMIAMI (AP) – The South Florida company that owns the rights to the popular TV psychic “Miss Cleo” is suing General Mills alleging copyright infringement for hiring the psychic to promote its breakfast cereal.

According to a complaint recently filed in federal court, Psychic Readers Network, Inc. said General Mills disregard the intellectual property rights of others. The lawsuit says the Psychic Readers Network has spent more than $100 million to promote Miss Cleo since hiring her in the late 1990s.

French Toast Crunch was discontinued in 2006 but made a comeback earlier this year with help of Miss Cleo and a Facebook fan page.

A lawyer for Miss Cleo, William Cone Jr., told the Sun Sentinel he’s never seen anything from Psychic Readers Network saying she needed to refrain from using this persona.