PHOTO COURTESY OF POPSUGAR.COM
SoBeautiful app sponsored by beauty pioneer Iman
NEW YORK — HelloBeautiful (www.hellobeautiful.com), the fastest-growing online destination for today’s Black woman, has launched the SoBeautiful app.
Sponsored by Iman, a pioneer in the beauty and fashion industry, the app is a mobile destination for women of color seeking beauty and fashion advice curated by industry experts and top HelloBeautiful editors. The app, which launched in late fall, is available for Apple and Android devices.
HelloBeautiful is part of Interactive One, which bills itself as the Number One digital platform for the New Urban community.
“The HelloBeautiful woman is all about mobile!” said Leigh Davenport, Editorial Director, Women and Lifestyle, at Interactive One.
“Every day over 70 percent of our users are finding us on their smart phones and the SoBeautiful app is the perfect way to indulge their insatiable appetite for beauty, hair and style trends,” Davenport said. “The SoBeautiful app also allows our readers to participate in a community where their beauty is celebrated shamelessly. The more selfies the better!”
The app offers curated how-to videos from top iconic influencers such as social media maven & founder of the style blog, LoveBrownSugar, Christina Brown and co-founder of the beauty company DooBop.com, Jodie Patterson, as well as user-generated content. Users can share their own personal tips and will be encouraged to share content with friends to create social conversation.
SoBeautiful is HelloBeautiful’s first-ever style and beauty-focused app. It can be used with Android and iOS smart phones and tablets, and is now available in the Google Play and iTunes app stores.