Bernadette Morris, founder and president of Sonshine Communications
Black PR Wire
MIAMI – Sonshine Communications, a full-service public relations, marketing and advertising agency headquartered in Miami, Florida, was awarded the Florida’s FL511 Marketing Services contract by the Florida Department of Transportation (FDOT).
“We are absolutely delighted and honored to have been selected as the agency of record to market this important tool and service provided by our state,” said Bernadette Morris, CEO of Sonshine and the lead project manager for the campaign. “We look forward to working with FDOT to expand the brand and engage more Floridians to this amazing service.”
Working with Sonshine on the project is Salter Mitchell PR, a fully integrated public relations and marketing firm headquartered in Tallahassee and with offices in Orlando and Washington, DC.
Combined, the FL511 Marketing Team will provide a comprehensive menu of communications programs and unique strategic services to ensure the overall success of the campaign.
FDOT’s free FL511 Traveler Information System provides real time traffic information, including point-to-point commuter travel times, congestion, construction, lane closures, severe weather and emergency evacuation information on all Florida interstate highways, toll roads including Florida’s Turnpike and many other major metropolitan roadways.
The resource is available 24 hours a day via phone by dialing 511, on social media @FL511, and on the web at www.FL511.com.
Incorporated in 1993, Sonshine Communications is one of the most seasoned and successful public relations, marketing and advertising firms in the nation.
The firm specializes in cause-related campaigns and offers a wide array of comprehensive communications services for their government, corporate and nonprofit clients in Florida and nationwide.
Sonshine is an independently-owned agency and among the first in the country to be the recipient of two multiple-award, highly-competitive and much-coveted contracts via GSA Schedule for Advertising and Integrated Marketing Solutions (AIMS).
The firm is solely minority-owned by a black woman.
For more information about Sonshine Communications, call 305-948-8063 or visit www.sonshine.com.