The Cultural Division and ArtServe, Inc. invite South Florida’s cultural, marketing and development executives, and staff to unleash the power of data at a dynamic full-day “Connecting the Dots” workshop on April 12, 8:30 a.m. to 3:30 p.m. at ArtServe’s auditorium, 1350 E. Sunrise Boulevard, Fort Lauderdale. Tickets are $20 and registration is limited to first 40 applicants.

From measuring patron loyalty to assessing an audience breakdown, the day-long seminar leverages data basics and metrics into an effective marketing tool for arts and cultural organizations. Unlocking data’s business potential through interactive exercises, group discussions and presentations, “Connecting the Dots” is a comprehensive introduction to connecting with your audiences and aligning your efforts to mission and money.

For more information, contact Adriane Clarke at