Atlanta, Ga. (Black PR Wire) – HBCU Heroes, a nonproﬁt founded by NBA veteran George Lynch, entrepreneur Tracey Pennywell and CNN/MSNBC political commentator Kwame Jackson, launched the Adopt-An-HBCU Good Trouble Voter Drive in celebration of the ﬁrst-ever National Black Voter Registration Day on Sept.18.
In partnership with WNBA star and activist Renee Montgomery, co-founder of nonproﬁt Remember the 3rd of November, and the Good Trouble campaign, the six-week social media campaign will feature a lineup of celebrity Historically Black College & University (HBCU) alum and supporters educating HBCU students about their voting rights and encouraging them to register to vote ahead of Election Day at, hbcuheroes.org/vote/.
The Adopt-An-HBCU Good Trouble Voter Drive was born out of the partnership between HBCU Heroes and the Good Trouble campaign, which was launched by Participant, Magnolia Pictures, and Color Farm Media to encourage audiences to support voting rights and participate in civic engagement actions that empower disenfranchised communities to fully participate in our democracy.
Throughout the campaign, which will run through Election Day, celebrities will “adopt” an HBCU and share personalized, informative messages with the goal of increasing HBCU voter participation in the November election.
Celebrities participating in the drive include D.L. Hughley, Bill Bellamy, Spelman alum Shaun Robinson (host/90 Day Fiance’), Akbar Gbajabiamila (cohost/American Ninja Warrior), Fox Sports
analyst Chris Broussard, and comedienne Kym Whitley, alumni of Fisk University. COUNTERING LARGEST DECLINE Color Farm Media was co-founded by actress and Good Trouble ﬁlm producer Erika Alexander, who has adopted HBCU Voorhees College for the voter drive.
Tracey Pennywell, ringleader of the Adopt-An-HBCU Good Trouble Voter Drive, coordinated a consortium of organizations and media partners to lend support, including Michelle Obama’s When We All Vote, Rock The Vote, Arthur M. Blank Family Foundation, Magnolia Films, Participant, Color Farm Media, Wasserman, Innocean USA, Gourmet Services, Inc., HBCUGoTV, HBCU Gameday, Black College Sports Network, and more.
Historically Black Colleges & Universities (HBCUs) had the single largest decline among demographics in voter participation in the 2016 presidential election, according to a Tufts University study.
That’s why NBA players Rob Covington (Rockets) & Kyle O’Quinn (Sixers) are pledging their support. Their impact is vital as the only two HBCU-turned-NBAplayers currently in the league.
Other pro and veteran athletes supporting include Shannon Sharpe (HBCU alum/Savannah State), Atlanta Falcons NFL veterans Michael Vick & Alge Crumpler, NBA veteran Etan Thomas, Everson Walls (Grambling alum), Tyrone Poole (Fort Valley State alum), Hugh Douglas (Central State alum), and Tarik Cohen, an alum of HBCU North Carolina Agricultural & Technical State University, also a current NFL player for the Chicago Bears.
“I’m honored to arm HBCU students with a plan to vote, whether they’re away from home or distance-learning at home,” said Renee Montgomery.
“This campaign is about empowerment, education, and engagement. The WNBA, NBA, NFL, HBCUs, and our partner organizations are all in this together. We’re making good trouble.”